Insights · AW Publication · 10 articles

Perspective. Hard data on industrial B2B marketing.

Insights written for EU industrial and B2B marketing leaders — local SEO, lead generation, web, performance and team. Adapted for multi-country markets, not translated word for word.

AI content labeling under Article 50 of the AI Act: rules from August 2026

From 2 August 2026, Article 50 of the EU AI Act makes whoever publishes AI-generated content responsible for labeling it visibly — the marketer or publisher, not the tool vendor. Realistic synthetic media (voice, images, video) requires a label, and in paid social the platform's hidden disclosure is not enough. Here is what to label, how, and what to roll out across your EU markets before the deadline.

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Team6 min

Agencja Wizerunku becomes aw.je — why we are rebranding now

Agencja Wizerunku is now aw.je. The rebrand reflects three real growth directions: international expansion across the EU, the shift from image-building to infrastructure and sales, and entry into new industries. The team, quality and values stay exactly the same.

22.07.2026Read →

Performance12 min

TikTok Shop in Europe: what to know before you start selling

TikTok Shop is rolling out across Europe market by market and moves the whole purchase inside the app: customers buy straight from the feed, live streams and the 'Shop' tab. Here is who can sell, how to start and what the TikTok Shop channel really costs.

02.07.2026Read →

Performance8 min

Google Ads bidding strategy changes: what to do before 17 Aug 2026

From 17 August 2026 Google changes how target-based bidding strategies (Target CPA, Target ROAS) work in budget-constrained campaigns: instead of beating the target, they will hold closer to it. Campaigns that today perform better than their target will move toward the set value — fewer conversions on the same budget. The Bid Target Adjustment Tool for reviewing targets is available from 6 July 2026.

24.06.2026Read →

Performance9 min

Financial advertiser verification in Google Ads: what changes across the EU

From 23 July 2026 Google requires verification of financial-services advertisers across the EU and EEA, and the obligation also covers the agencies running their campaigns. Verification is two-step: first with Google's partner G2, then in Google Ads using the code you receive. Advertisers get 30 days from notification to finish; after that, financial-services ads are paused.

23.06.2026Read →

Performance11 min

Social media trends for summer 2026: trust beats reach in B2B

Social media trends for summer 2026 point one way: the winners post less, say something real, and build trust beyond a single platform. Reach is no longer the currency — credibility is. For B2B marketing teams in the EU that means a shift from volume to signal design: proof, a clear point of view, and expertise no content generator can fake.

11.06.2026Read →

Performance12 min

Agribusiness marketing 2026: why farm print loses and digital wins

In agribusiness marketing 2026, the winners shift budget out of farm-press advertising into owned channels, video and marketing automation. The European farmer is already online, and a generational handover is accelerating digital buying across the EU. Print keeps losing circulation and still cannot measure conversions, while digital delivers a cheaper, fully measurable lead. This is not the end of print — it is the end of print as the core of a dealer's or brand's budget.

11.06.2026Read →

Web11 min

Design trends 2026: 10 directions reshaping digital design

Design trends 2026 come down to one principle: balance between AI and the human hand. The year brings 10 directions — node-based AI, brutalism, immersive 3D, bold colour, cinematic motion and white space (Cloud Dancer, Pantone's Colour of the Year). What unites them is a retreat from algorithmic smoothness toward work that looks human-made. We break each direction into specifics and show which to roll out across an EU B2B brand first.

11.06.2026Read →

Web12 min

Social media graphics: how to design visuals that sell in B2B

Social media graphics in B2B have one job: stop the scrolling thumb and guide it to the offer. A visual is not post decoration — it is the first stage of the funnel, deciding in a split second whether a viewer stays or scrolls past in a feed saturated with content. This guide breaks design down into specifics: composition rules, current sizes and file formats for LinkedIn, Facebook, Instagram and TikTok, plus how to measure results. We also show how to build a consistent, repeatable system that works for brand recognition across EU markets, not just a single like.

11.06.2026Read →

Performance10 min

Google Business Profile 2026: the new local SEO rules across the EU

The 2026 Google Business Profile update shifts the weight of local SEO onto your own website: Google now reads LocalBusiness structured data (opening hours, address, FAQ), rewards fresh profiles with real photos and reviews, adds AI-generated review replies and is testing AI that calls businesses directly. Across the EU most of these features arrive later than in English-speaking markets — which is exactly why now is the moment to prepare.

30.05.2026Read →

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