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Services · Marketing automation

Marketing automation — a scored, lifecycle pipeline for long B2B sales cycles.

We turn 6-to-18-month industrial sales cycles into a predictable, scored pipeline. Lifecycle programmes, lead scoring, CRM sync and behavioural triggers — built on top of GetResponse, HubSpot or your existing platform, then wired into your sales process so nothing leaks between MQL and SQL.

What is included

Six building blocks of every automation programme.

Tooling is a commodity. The competence is in mapping the buying committee, modelling intent and engineering the handoff to sales — that is what we do.

01
Lifecycle architecture
Stage-by-stage programme design from anonymous visitor to SQL, with explicit exit and re-entry rules.
02
Lead scoring & routing
Behavioural + firmographic scoring, MQL/SQL thresholds, round-robin routing to named sales owners.
03
Nurture content sequences
Buyer-persona content tracks (engineer, procurement, CFO) that move accounts forward without spam.
04
CRM integration & deduping
Two-way sync with HubSpot, Pipedrive, Salesforce or your custom CRM; ownership rules, deduping, attribution.
05
Trigger campaigns
Event-based triggers from website behaviour, product config, trade-show scans, support tickets.
06
Monthly diagnostics
Conversion-by-stage report, leakage analysis, content gaps — with concrete next-quarter actions.
Why AW

Why AW for marketing automation.

We are a strategic partner of GetResponse and certified on HubSpot — but more importantly, we have built and shipped lifecycle programmes for manufacturers, machinery dealers and B2B distributors. Platforms come and go; the operating model is what compounds.

Platform-agnostic

We pick the platform that fits your stack and budget — not the one that pays the highest reseller commission.

Sales-first

Automation that does not move opportunities through your sales pipeline is theatre. We instrument the handoff explicitly.

Industrial fluency

Long cycles, multi-stakeholder buying, technical content. We have done this for OEMs and dealer networks, not for SaaS demos.

+38%
Avg MQL→SQL conversion uplift in first 6 months
−42%
Sales-cycle length reduction on nurtured accounts
9/10
Programmes with attributed pipeline within Q1
24/7
Programmes always-on, monitored monthly
Next step

Get a lifecycle automation programme priced for your buying cycle.

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