Services · Ad audit

Ad audit — independent diagnostic of paid media accounts.

A two-week, evidence-based audit of your Google Ads, Meta, LinkedIn and TikTok accounts that quantifies wasted spend, attribution gaps and structural issues — then gives you a remediation plan you can execute in-house or with us. Industry-standard scoring, your data, no hidden upsell.

What is included

Four layers we audit on every engagement.

The audit follows the same protocol whether you spend €5,000 or €500,000 per month — only the depth and the recommendation set scale.

L1
Account hygiene & structure
Campaign architecture, negative keyword discipline, conversion setup, attribution model, audience hygiene.
L2
Spend efficiency
Wasted-spend quantification by campaign, keyword, placement and audience. CPC/CPM benchmarks vs vertical.
L3
Creative & messaging
Asset performance, ad-strength scores, A/B coverage, vertical-specific creative gaps.
L4
Measurement & attribution
GA4 / server-side / offline-conversion completeness, MQL-to-revenue traceability, ROAS realism check.
Why AW

Why our audit reports lead to action.

Most audits read like compliance checklists. Ours read like a remediation backlog — every finding has a severity, an estimated upside in euros, and the exact steps to fix it. Median time from audit delivery to first measurable improvement is two weeks.

Quantified upside

Every finding is tied to a euro value or a percent change. No abstract grades, no PDF that ends in 'consider optimising'.

Vendor-neutral

We are not a Google or Meta reseller. Our recommendations include 'spend less here' and 'turn this channel off entirely'.

Executable handoff

Whoever runs your media next — your team, your current agency, or us — gets a backlog they can ship in sprints.

−27%
Median wasted spend identified across audited accounts
14 d
Standard turnaround from kickoff to delivery
Average documented ROAS lift on remediated accounts (90 d)
100%
Audits delivered with named action backlog
Next step

Book an independent paid media audit of your accounts.