Stock-clearance campaign for agricultural tractors
67 completed lead forms in Germany before the available stock sold out.
- Client
- Anonymised manufacturer of agricultural and municipal tractors
- Market
- Germany
- Channel
- Meta Ads · lead-generation forms
- Period
- Started 27 August 2026 · planned end 30 September 2026
- Stock objective
- Approximately 11 tractors
- Status
- Campaign stopped after the available machinery sold out
Meta Ads campaign results
The campaign stopped after less than two weeks when the available machinery sold out. These figures describe delivery and completed forms, not sales.
Campaign brief: clear approximately 11 tractors
An anonymised manufacturer of agricultural and municipal tractors needed to reach the German market quickly with a message about limited machine availability. The goal was to collect contact forms for the next dealer-handled stage.
The Meta Ads lead-generation campaign started on 27 August 2026. It was planned to run until 30 September, but stopped after less than two weeks because, according to the report, the available machinery had sold out.
Leads were handed off to dealers in the next stage. This case does not attribute sales to the forms or suggest that Meta Ads was the sole cause of the stock sellout.
Method: two audiences and dealer handoff
The campaign split separated new-audience acquisition from follow-up reach to people already familiar with the offer. The dealer handoff happened outside the reported media data.
- 01
We used a lead-generation objective in Germany, with the form as the measurable signal of interest.
- 02
We separated cold audience and remarketing so volume and cost could be read independently.
- 03
We treated a completed form as a lead for follow-up, not as a confirmed sale or dealer-qualified opportunity.
- 04
After the report indicated that available machinery had sold out, the campaign was stopped before 30 September 2026.
Audience split: cold and remarketing
Remarketing delivered more forms at a lower CPL, while the cold audience reached new people. Reach is shown per ad set, without presenting a deduplicated campaign total.
| Segment | Forms | Spend | CPL | Ad-set reach | Impressions | Frequency | Clicks | CPC | CTR |
|---|---|---|---|---|---|---|---|---|---|
| Cold audience | 28 | €132.98 | €4.75 | 12,587 | 30,187 | 2.40 | 716 | €0.19 | 2.37% |
| Remarketing | 39 | €58.91 | €1.51 | 3,975 | 10,377 | 2.61 | 496 | €0.12 | 4.78% |
Ad-set reach: 12,587 + 3,975 = 16,562 is the sum of ad-set reach. It is not a deduplicated unique reach for the campaign.
Outcome: campaign stopped after stock sold out
The report recorded 67 completed lead forms on €191.89 spend. The campaign stopped after less than two weeks, before its planned end, because the available machinery had sold out.
That is a campaign-delivery and stock-status outcome, not a sales report. Forms were intended for dealer handoff in the next stage, but the source material contains no data about dealer contact, conversion, revenue or channel contribution.
- 67 completed lead forms
- €2.86 CPL on €191.89 spend
- Campaign stopped before 30 September after the available machinery sold out
Data caveats: a lead is not a sale
This page stays within the Meta Ads report and its stock-status note. It does not add a number of units sold, revenue, ROAS or an exact stop date.
The results should not be read as proof that every form became a sale or that the campaign alone caused approximately 11 tractors to sell out.
- 16,562 reach is the sum of ad-set reach, not deduplicated unique campaign reach.
- Lead-generation forms measure contact intent, not a confirmed purchase.
- There is no revenue, ROAS, lead-quality or dealer-outcome data in the source report.