SEO, GEO & LLM — ranking in Google and in the AI answer engines.
Modern SEO is two markets at once: the classic Google SERP and the AI answer engines (ChatGPT, Gemini, Perplexity, AI Overviews) that increasingly answer industrial B2B queries directly. We optimise for both — with entity coverage, BLUF copy patterns, llms.txt files, schema and structured content authority.
Six workstreams of an SEO + GEO + LLM programme.
Classic SEO levers still matter — but they are now necessary, not sufficient. Generative engine optimisation (GEO) and LLM-friendly content architecture decide whether AI engines cite you or your competitor.
Why our SEO programme is already optimising for what comes next.
Most agencies still run a 2019 SEO playbook. We run a 2026 playbook: classic ranking signals plus the LLM citation patterns, plus the technical infrastructure (schema, llms.txt, BLUF copy) that determines whether AI engines treat your site as a trusted source.
Dual-engine measurement
We report on classic Google ranking AND on AI engine citation share for your priority prompts. Two scoreboards, one strategy.
Engineering-grade execution
Tech SEO findings shipped as JIRA tickets your dev team can act on, not as PDFs that age on a Drive folder.
Industrial content fluency
We write about telehandlers, sprayers, drives and HVAC like people who have stood next to them. Authority signals start in the copy.
