E-commerce — unit economics first, then conversion, then traffic.
A full-stack e-commerce practice for B2B distributors, industrial DTC and premium brands. We sequence the work the way the P&L demands: contribution margin and AOV first, then conversion rate, then paid traffic — across Magento, Shopware, WooCommerce or IdoSell.
What our e-commerce engagements include.
We do not staff one channel and call it 'e-commerce'. We staff the operating model end-to-end so the levers do not contradict each other.
Why our e-commerce work compounds.
Most agencies optimise the channel they sell. We start from the P&L: if your contribution margin is wrong, more traffic just loses money faster. Sequencing — margin, then conversion, then traffic — is what compounds.
Platform-fluent
We are certified on Magento, Shopware, IdoSell and active in the WooCommerce ecosystem. No platform religion.
Margin-aware media
Paid spend is bid against real contribution margin, not gross revenue. Different SKUs get different ROAS targets.
B2B-grade workflows
Quote-to-order, customer-specific pricing, multi-user accounts, credit terms — supported, not retrofitted.